Vivid Stage
Vivid Stage is a Summit, New Jersey performing arts organization founded in 1994 as Dreamcatcher Repertory Theatre by Laura Ekstrand and Janet Sales. A scripted repertory theatre at its core, the company expanded into improv comedy and cabarets alongside its mainstage productions. In 2021 Dreamcatcher Repertory Theatre rebranded as Vivid Stage and operates at the Oakes Center at 120 Morris Avenue in Summit.
History
Founding as Dreamcatcher Repertory Theatre (1994)
Laura Ekstrand and Janet Sales co-founded Dreamcatcher Repertory Theatre in 1994 as a summer-only scripted repertory company. The organization expanded to year-round programming and moved through several homes, including Montclair, Bloomfield College, and South Orange, before settling in Summit in 2012 at the Oakes Center.
Improv and Rebrand
Dreamcatcher Repertory Theatre added improv comedy and cabaret programming alongside its scripted mainstage productions, serving Summit and the surrounding New Jersey community across both traditions. In 2021 the organization rebranded as Vivid Stage, its current name.
Artistic Identity
Vivid Stage programs scripted repertory productions, improv comedy, and cabarets from its home at Summit's Oakes Center. The company serves New Jersey audiences across theatrical forms rather than as a dedicated improv institution.
Notable Productions
The Flip Side, Vivid Stage's improv comedy ensemble, performs original improvised shows during the regular season. The company produces a year-round season of plays, new play readings through the Meet the Artist series, and a summer youth program. Vivid Stage was selected for the Made in Wickenburg residency in Arizona in 2024, and launched Fiona's Cafe, a pop-up theatrical experience at Serra Doce in Summit. The company also premiered original works including Grief at High Tide (2023) and Life's Work (2022).
Legacy
Founded as Dreamcatcher Repertory Theatre in 1994 by Laura Ekstrand, the company spent nearly three decades building a professional theatre presence in northern New Jersey. After summer-only seasons renting Luna Stage and 12 Miles West in Montclair, the company moved to Bloomfield College, then to the Baird Recreation and Cultural Center in South Orange in 2003, and finally to the Oakes Center in Summit in 2012. The 2021 rebrand to Vivid Stage reflected the company's evolution beyond its original repertory model. As an Equity Producing Theatre and member of the New Jersey Theatre Alliance, Vivid Stage demonstrated that professional theatre with improv programming could sustain itself in a suburban New Jersey market.
Key Events
Dreamcatcher Repertory Theatre Founded in New Jersey
Laura Ekstrand and Janet Sales co-founded Dreamcatcher Repertory Theatre in 1994 in New Jersey, a scripted repertory company that later added improv programming and rebranded as Vivid Stage in 2021. A scripted repertory theatre at its core, the company expanded into improv comedy and cabarets alongside its mainstage productions.
How to Reference This Page
The Improv Archive. (2026). Vivid Stage. Retrieved November 5, 2026, from https://improvarchive.org/companies/vivid-stage
The Improv Archive. "Vivid Stage." The Improv Archive, 2026. https://improvarchive.org/companies/vivid-stage.
The Improv Archive. "Vivid Stage." The Improv Archive, 2026, https://improvarchive.org/companies/vivid-stage. Accessed November 5, 2026.
The Improv Archive is a systemically maintained repository. The archive itself acts as the corporate author.