Jeff Hoover
Jeff Hoover is a Chicago-based radio and television performer, writer, and producer who trained at The Second City and applied his improvisational skills across a two-decade career in Chicago broadcast media. His Second City training provided the character work and comedic instincts that earned him a position on Jonathan Brandmeier's Chicago radio program in 1993, where he served as creative producer from 1996 to 2001. He subsequently worked at WGN Morning News beginning in 2003, developing recurring comedic characters and earning Telly Award recognition for a 2005 WGN television special.
Career
Jeff Hoover moved to Chicago in 1991 and received formal improv training at The Second City, grounding himself in the character work and ensemble performance methodology the school had developed from its decades of revue production. In 1993, he entered Jonathan Brandmeier's radio program through an impersonation contest, performing a Jerry Lewis impression that won tickets to the show and drew enough attention to prompt regular appearances as a writer and performer on the Brandmeier show, which aired on WLUP and other Chicago stations. His Second City-developed character skills proved directly applicable to radio comedy, where voice work, rapid character switching, and improvisational responsiveness to in-studio situations were daily requirements.
Hoover became a recognized creative presence on Brandmeier's program, developing an inventory of character voices including Bobby Brown, Bob Hope, and Christopher Walken, and working closely with fellow creative producer Brendan Sullivan on bits and recurring characters. His Jerry Lewis impression became his signature performance, reportedly convincing celebrities including Bruce Willis, Bea Arthur, and Charlie Daniels when delivered live. He held the creative producer role on Brandmeier's show from 1996 to 2001, a five-year tenure that gave him sustained experience developing comedic programming within the demands of daily morning radio.
After his radio tenure, Hoover joined WGN Morning News at WGN-TV Channel 9 in 2003 as a producer, where he developed recurring comedic characters for the program including Brad the Robot and Wink Winkle. He contributed to the 2005 WGN television special Bozo, Gar and Ray: WGN TV Classics, which documented the station's history of beloved children's programming, earning three Telly Awards. His work at WGN applied the character and improvisational skills of his Second City training and radio career to the different demands of morning television, where spontaneous interaction with anchors Larry Potash and Robin Baumgarten required the same responsive comedic instincts that live radio had demanded. His producing work extended beyond radio into television, where he has worked on local Chicago programming and digital content, applying the comedy production skills he developed across two decades in Chicago broadcast media to new platforms and formats.
Historical Context
Jeff Hoover's career illustrates one of the principal pathways through which Second City training has shaped American broadcast media rather than theatrical performance. The Second City's alumni who became television writers, radio personalities, and media performers represent a parallel tradition to the better-documented line of theatrical performers and film actors who trained at the school. Chicago radio and morning television in the 1990s and 2000s drew repeatedly on the pool of Second City-trained performers who found that the school's training in character work, rapid creative response, and ensemble improvisation transferred directly to the demands of live broadcast comedy.
Hoover's trajectory, from Second City training through Brandmeier's program to WGN Morning News, represents the application of improvisational comedy training to broadcast media that has been a consistent feature of Chicago's entertainment economy since the school's founding in 1959. The morning radio format that Brandmeier's show exemplified, built on recurring characters, spontaneous response to news events, and celebrity phone interactions, required the same fundamental capabilities that Second City's training in character building and scene response developed, making Second City training a practical credential for broadcast media work in Chicago's competitive radio market.
Legacy
Hoover's career at the intersection of improv training and broadcast media represents the applied tradition of Second City alumni in Chicago's radio and television industries. His five years as creative producer on Brandmeier's program and his subsequent work at WGN Morning News gave him a sustained public presence in Chicago broadcast comedy during a period when morning radio was the dominant popular comedy medium in American cities before the transition to podcast formats. The Telly Award recognition for his WGN work confirmed the professional caliber of his broadcast production contributions. Hoover's career in Chicago radio and television represents one of the more complete documented examples of how a Second City-trained performer can apply improv skills to media work that operates in real-time unscripted contexts. His long tenure at WGN Radio, where his improvisational facility served the spontaneous demands of live radio, and his television production work demonstrated that the audience engagement and in-the-moment responsiveness that improv training develops have direct professional applications outside the theater stage. His work at Jonathan Brandmeier's program and his subsequent media career have made him a recognizable figure in Chicago's entertainment landscape, while his improv training background gives his media presence a character-based facility and ensemble awareness that distinguish him from broadcasters without theatrical training foundations. His work as a writer and producer in addition to performance has allowed him to apply his Second City-developed understanding of comedic structure and audience relationship to media production contexts where those skills are less commonly available.
Early Life and Training
Jeff Hoover was raised in St. Joseph, Michigan. He attended Western Michigan University's business school, working during summers at radio stations WSJM and WIRX in St. Joseph, reading weather forecasts and making announcements. He relocated to Chicago in 1991.
Personal Life
Jeff Hoover was raised in St. Joseph, Michigan, and is based in Chicago, where he has worked in broadcast media since 1991.
Recommended Reading
Books are ordered from the strongest direct connection outward to broader relevance.

The Art of Chicago Improv
Short Cuts to Long-Form Improvisation
Rob Kozlowski

The Second City Almanac of Improvisation
Anne Libera

The Second City Unscripted
Revolution and Revelation at the World-Famous Comedy Theater
Mike Thomas

Process: An Improviser's Journey
Mary Scruggs; Michael J. Gellman

Teaching Improv
The Essential Handbook
Mel Paradis

Something Wonderful Right Away
An Oral History of The Second City and The Compass Players
Jeffrey Sweet
References
In the Archive
How to Reference This Page
The Improv Archive. (2026). Jeff Hoover. Retrieved September 28, 2026, from https://improvarchive.org/people/jeff-hoover
The Improv Archive. "Jeff Hoover." The Improv Archive, 2026. https://improvarchive.org/people/jeff-hoover.
The Improv Archive. "Jeff Hoover." The Improv Archive, 2026, https://improvarchive.org/people/jeff-hoover. Accessed September 28, 2026.
The Improv Archive is a systemically maintained repository. The archive itself acts as the corporate author.