ImproNOW!

Establishment and Licensing (2003)

ImproNOW! became the South Australian licensee for the International Theatresports Institute in 2003, making it the only company in South Australia authorised to perform Theatresports under the ITI framework. The company launched Fringe Festival programming the following year in 2004.

Adelaide Fringe Presence (2004 onward)

ImproNOW! has returned to the Adelaide Fringe Festival every year since 2004, presenting shows including Theatresports performances and its signature show Clash of the Theatre Titans. The company's Fringe seasons have been consistently sold out, establishing it as a reliable draw in the festival calendar.

Youth and Community Programs

ImproNOW! has also participated in youth arts programming, with a presence in Carclew (South Australia's youth arts network) activities, extending Theatresports training to younger participants.

ImproNOW! is South Australia's exclusive Theatresports licensee, anchoring Adelaide's competitive improv scene with a strong Adelaide Fringe presence since 2004.

ImproNOW presents Theatresports, Keith Johnstone's competitive improvisation format, as its flagship recurring production, staging it at the Adelaide Fringe Festival with sold-out seasons each year since 2004. Clash of the Theatre Titans has become one of the Fringe Festival's returning favourites, pitting improvising performers against each other in a competitive format built on genre, accents, emotions, and mime. Both shows carry the International TheatreSports Institute's licensed format, making ImproNOW the sole authorized presenter of Theatresports in South Australia. The company also delivers schools programs and corporate improv events throughout the year beyond its Fringe season.

ImproNOW was founded in Adelaide in 2003 as the exclusive South Australian licensee of the International TheatreSports Institute, holding the rights to Keith Johnstone's Theatresports format for the state. The company's first Adelaide Fringe Festival season took place in 2004, launching what became an uninterrupted run of sold-out Fringe appearances over two decades. Its position as the sole authorized Theatresports presenter in South Australia gave it a structural advantage in building an audience for competitive improvisation in a market where the form had limited prior presence.

ImproNOW's twenty-plus years of Fringe participation have made it a fixture of Adelaide's festival landscape, with Clash of the Theatre Titans developing a recognizable audience following. Beyond the festival circuit, the company's schools and corporate programs have distributed improv training broadly across South Australia, reaching students and professionals who would not typically attend comedy theatre. Its sustained licensee relationship with the International TheatreSports Institute connects it to a global network of Theatresports companies operating under Johnstone's framework.