VenueTraining Centre

Loose Moose Theatre Company

Founded1977
Location1235 26th Avenue SE, Calgary, AB
WebsiteVisit site

Loose Moose Theatre Company is a Calgary-based improvisational theatre company co-founded in 1977 by Keith Johnstone and Mel Tonken. Loose Moose is the birthplace of Theatresports, the competitive improv format Johnstone developed with his students in Calgary, as well as other Johnstone formats including Maestro Impro, Gorilla Theatre, and The Life Game. Dozens of improv companies worldwide trace their lineage to Loose Moose and Johnstone's methods.

History

Founding (1977)

Keith Johnstone, a British-born theatre director who had worked at the Royal Court Theatre in London, relocated to Canada in 1972 on a visiting lectureship at the University of Calgary, accepting a full professorship there in 1975. In 1977 Johnstone and Mel Tonken co-founded Loose Moose Theatre as a performance home for the format Johnstone had been developing with his students, a competitive form of improvisation structured like a sport.

Theatresports and Format Development

Theatresports grew at Loose Moose through the late 1970s and 1980s from an intimate game between two competing teams into a full theatrical event with audience participation, judges, and rules. Loose Moose also became the development site for Johnstone's other formats: Maestro Impro, Gorilla Theatre, and The Life Game. These formats spread worldwide through the licensing body Johnstone created in 1998, the International Theatresports Institute.

Location History

Loose Moose performed at the Pumphouse Theatre in its early years, later moved to an industrial complex in northeast Calgary, then occupied the historic Garry Theatre in the Inglewood district. Since 2005 the company has been located at 1235 26th Avenue Southeast in the Crossroads Market.

Keith Johnstone's Legacy

Johnstone taught and performed at Loose Moose for decades until his death in 2023. His books Impro (1979) and Impro for Storytellers (1999) became foundational texts for improvisers worldwide, and his formats created at Loose Moose are now performed in dozens of countries.

Artistic Identity

Loose Moose Theatre Company is the Calgary company where Keith Johnstone developed Theatresports and several other foundational improv formats, making it one of the most influential sites in the history of improvisational performance.

People

Legacy

Loose Moose Theatre Company, through Keith Johnstone's work, is the origin point of Theatresports, Maestro Impro, Gorilla Theatre, and The Life Game. These formats have spread through the International Theatresports Institute to over 90 member companies in 22 countries. Johnstone's books Impro and Impro for Storytellers are among the most widely read texts in improvisational theatre. The Loose Moose tradition has shaped a distinct lineage of competitive, audience-participatory improv that runs parallel to and distinct from the Chicago long-form tradition.

Key Events

Loose Moose Theatre Company Founded in Calgary

Keith Johnstone founds Loose Moose Theatre Company in Calgary, Alberta, creating the institutional home for his developing system of improvisational theater. Loose Moose becomes the birthplace of Theatresports and a laboratory for Johnstone's ongoing experiments with narrative, status, and spontaneity. The company's work, grounded in Johnstone's distinctive pedagogy, influences improvisers throughout Canada and internationally.

Loose Moose Theatre Company Founded in Calgary

Keith Johnstone and Mel Tonken co-founded Loose Moose Theatre Company in Calgary in 1977, creating the home where Johnstone would develop Theatresports and other foundational improv formats.

Loose Moose Moves to Crossroads Market

Loose Moose Theatre moved to its current home at 1235 26th Avenue Southeast in Calgary's Crossroads Market in 2005.

How to Reference This Page

APA

The Improv Archive. (2026). Loose Moose Theatre Company. Retrieved March 17, 2026, from https://improvarchive.org/companies/loose-moose-theatre

Chicago

The Improv Archive. "Loose Moose Theatre Company." The Improv Archive, 2026. https://improvarchive.org/companies/loose-moose-theatre.

MLA

The Improv Archive. "Loose Moose Theatre Company." The Improv Archive, 2026, https://improvarchive.org/companies/loose-moose-theatre. Accessed March 17, 2026.

The Improv Archive is a systemically maintained repository. The archive itself acts as the corporate author.