What I Like About That Is
One person pitches an idea. Others must respond starting with What I like about that is before adding their own idea. Builds a culture of building on rather than tearing down.
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Related Exercises
Flying Idea Cards
Flying Idea Cards is an applied improv exercise in which participants write ideas, observations, or responses on index cards and physically throw them into the shared space of the group. Other participants pick up cards that land near them and build on the ideas written there, adding their own thought before tossing the card back into circulation. The exercise generates a physical, kinetic version of collaborative ideation that removes status from the contribution and allows ideas to be built on without the original contributor being identified.
Building Blocks Brainstorm
Unlike traditional brainstorming, this exercise focuses on a single idea and has the group build on it iteratively, brick by brick, until a complete concept emerges.
Three-Second Pauses
When someone shares a creative idea, wait three full seconds before responding. Prevents knee-jerk rejection and gives time to genuinely consider the idea.
We Can Sell Anything
Teams collaboratively pitch an absurd or mundane product using improvised salesmanship, developing persuasion, collaboration, and creative thinking.
Question Storming
Instead of brainstorming answers, brainstorm questions about your challenge. This reframes the problem and often reveals root causes and new angles.
Feedback
Feedback is an applied improv exercise in which participants construct conversations and letters one word at a time, practicing the principles of constructive feedback delivery and reception through a collaborative word-at-a-time structure. The constraint removes defensive preparation and forces participants to co-create the feedback conversation in real time, revealing the habits, avoidances, and instincts that govern how feedback is actually given and received in professional settings.
How to Reference This Page
The Improv Archive. (2026). What I Like About That Is. Retrieved March 17, 2026, from https://improvarchive.org/exercises/what-i-like-about-that-is
The Improv Archive. "What I Like About That Is." The Improv Archive, 2026. https://improvarchive.org/exercises/what-i-like-about-that-is.
The Improv Archive. "What I Like About That Is." The Improv Archive, 2026, https://improvarchive.org/exercises/what-i-like-about-that-is. Accessed March 17, 2026.
The Improv Archive is a systemically maintained repository. The archive itself acts as the corporate author.