Stop. Start. Continue.
Stop Start Continue is a structured feedback exercise in which participants ask someone what they should stop doing, start doing, and continue doing. The three-part framework channels feedback into clear, actionable categories rather than vague assessments.
Structure
Setup
Participants pair up or work in small groups. One person is the feedback receiver and the others provide input using the three categories.
Stop
The group identifies behaviors, practices, or habits the person should stop. These are actions that are counterproductive, distracting, or no longer serving their goals. The framework gives explicit permission to name what is not working.
Start
The group identifies things the person should begin doing. These are new behaviors, approaches, or practices that would improve their work. The "start" category opens space for aspirational feedback.
Continue
The group identifies what the person should keep doing. This category acknowledges current strengths and effective practices, ensuring the feedback session is not purely corrective.
Rotation
After one person receives feedback in all three categories, roles rotate so that each participant experiences both giving and receiving structured feedback.
Debrief
The group discusses what they noticed about the quality of feedback when it is organized into clear categories versus unstructured commentary.
How to Teach It
Objectives
Stop Start Continue teaches participants to give specific, actionable feedback organized by clear categories. The exercise demonstrates that feedback is more useful when it includes both what to change and what to preserve.
How to Explain It
"Ask someone what they want you to stop doing, start doing, and continue doing. Three simple categories that turn vague feedback into concrete action items."
Scaffolding
Before running the exercise with personal feedback, practice with a low-stakes topic such as team meeting habits or email practices. This lets participants learn the framework before applying it to more sensitive areas.
Common Pitfalls
The most common issue is participants who load all their feedback into the "stop" category and treat "continue" as an afterthought. Emphasize that all three categories deserve equal attention and specificity.
In Applied Settings
Performance Reviews
Stop Start Continue provides a simple framework that transforms annual reviews from ambiguous narratives into structured conversations with clear action items. The three categories prevent the common pattern of feedback that is too vague to act on.
Retrospectives
Teams use the framework at the end of projects or sprints to capture what worked, what did not, and what new practices to adopt. The structure prevents retrospectives from becoming complaint sessions.
Facilitation Notes
In professional settings, emphasize that the "continue" category is as important as the others. Teams often skip past what is working to focus on problems. Modeling thorough "continue" feedback teaches participants to recognize and reinforce effective practices.
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I Like, I Wish, What If is an applied feedback framework drawn from design thinking practice and used in applied improv contexts as a structured tool for giving constructive, forward-looking feedback on work in progress. Rather than open-ended critique, feedback is organized into three channels: what is working (I Like), what could be developed (I Wish), and generative possibilities (What If). The framework balances appreciation and aspiration, reducing the defensiveness that unstructured feedback often produces.
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How to Reference This Page
The Improv Archive. (2026). Stop. Start. Continue.. Retrieved March 19, 2026, from https://improvarchive.org/exercises/stop-start-continue
The Improv Archive. "Stop. Start. Continue.." The Improv Archive, 2026. https://improvarchive.org/exercises/stop-start-continue.
The Improv Archive. "Stop. Start. Continue.." The Improv Archive, 2026, https://improvarchive.org/exercises/stop-start-continue. Accessed March 19, 2026.
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